A great customer experience is often cited as a key strategic advantage for businesses who operate in today’s competitive world.  But the systems and processes that support this goal are often fragmented and outdated.

Technology infrastructure, and integration points, need to be considered as does the opportunity for increasing accessibility and availability of information and services to your sales & marketing team. Deploying new technologies such as AI or self-service can also play a significant role in modernisation and transformation initiatives.

Here are the top 3 opportunities we see driving digital transformation in the sales and marketing arena.